Why is endless duel beating the glory of the king and becoming the first MOBA mobile game overseas?
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Glory of Kings, the mobile MOBA game that dominates China, is not very good in the overseas market. The same MOBA mobile game from China has already been divided into overseas MOBA mobile games without making a sound.This big cake.
In the large mobile game markets such as the United States, Japan, Russia, and Canada, there is basically no place for Glory of Kings, but "Endless Showdown" is slowly climbing the download list, and the best-selling list is also strong.Advance to the top 100.According to data from Think Gaming, "Endless Showdown" can earn 12 million RMB monthly in the US App Store alone.
Endless Showdown
Currently, "Endless Showdown" has won the top 10 best-selling App Store list in 84 markets.In Malaysia, Indonesia and the Philippines, it can basically stabilize at the top of the best-selling list.On Google Play, "Endless Showdown" also won the TOP10 best-selling list in 42 markets. Google Play officially shows that the number of installations of this mobile game is between 50 million and 100 million.If the App Store and Google Play users are calculated equally, the installed users of "Endless Showdown" worldwide have also exceeded 100 million.
Why can Endless Showdown beat King of Glory and become the number one MOBA mobile game overseas?
In order to avoid the bad impression on overseas players caused by reference or plagiarism, the overseas version of "Glory of the King" has been greatly revised.After the modification, the number of heroes in the overseas version is also very limited.Many versions so far only have 25 heroes (English version), the best Taiwan server has 56 heroes, and the domestic "Glory of the King" already has 73 heroes.The entire advance to sea was very slow.
Glory of the King Overseas Edition Heroes
The situation of endless duel is much more optimistic, there are currently 48 heroes (global version), and there is no shortage of world-renowned characters or images.Such as Wukong's Rock Star skin, Dragon's Kung Fu Kid skin, Kugura's Onmyoji skin and a Kung Fu Panda-like hero.These well-known hero images can capture many fans overseas, and even forced King Glory to accelerate the introduction of well-known heroes such as Batman.Does this approach seem familiar?Perhaps the old road that Tencent has traveled before will also give me a headache now, which can be said to be shooting myself in the foot.
Endless Showdown Heroes
Tencent is already a big company now, and it has burdens, but the endless showdown is producedIt is a small factory, and there are not too many scruples.
Because Tencent has embarked on the road of prosecution, according to an official document of the Shanghai No.The plan was not established, and Riot claimed that Mutong Technology Co., Ltd. had earned hundreds of thousands or even millions of dollars by plagiarizing League of Legends.Subsequently, Tencent sued endless duel, and the lawsuit was finally won, with a compensation of 19.4 million yuan.
It can be said that the victory of Endless Showdown is not because of the high quality of the game itself, but because of the fast release and update of the game product itself, which seizes the opportunity in time.The glory of the king is even better. From this point of view, the glory of the king still has a chance to turn around overseas, and it depends on how it plans and operates in the future.
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