Netease has thoroughly played the research and development of big IP, and the SLG mobile game of the
"Big IP + a mature model that has been certified by the market" may have become Netease's wealth code.The SLG mobile game "The Lord of the Rings: The Rise of the War" will land in Europe, America, Oceania and Southeast Asia in September 2021, and now has a monthly turnover of 50 million yuan, ranking among the top 20 SLG mobile games in the world by revenue.
In terms of income sources, the United States (72%), Germany (8%), the United Kingdom (6%), Canada (4%), and Australia (1%) accounted for the highest proportion.In terms of download sources, the United States (50%), the United Kingdom (8%), Germany (7%), Canada (5%), and Russia (5%) are the top five.The Japanese region will also usher in the opening of the server, which is expected to be around April 15; the South Korean region has already started an appointment, and it is expected to be released in early April; Hong Kong, Macao and Taiwan, also known as "The Lord of the Rings: The Beginning of War", will definitely be launched in April.
In the SLG mobile game "In The Lord of the Rings: Rise of War, the high-quality CG animation at the beginning maintains NetEase's consistent high-level art style.Later, there will be more than a dozen original classic camps such as Gondor, Lonely Mountain, Rohan, and Lorien for players to choose from.It is worth mentioning that "The Lord of the Rings: The Rise of the War" provides a DIY link, players can try to pinch the ring like a face, including but not limited to materials, gems, textures, etc.
At the gameplay level, the SLG mobile game "The Lord of the Rings: The Rise of the War" incorporates the mature design of "The Shore of the Land" that has been certified by the market.From big maps, production, sieges, alliances, to generals, scheduling, landing rewards, etc., the SLG mobile game "The Lord of the Rings: The Rise of the War" also cleverly integrates the epic sense of Middle-earth in the original book.The general direction such as architectural style, character image, and background story is unambiguous, and small details such as text writing and skill framework also strive to be consistent with the movie style.
"Fairy Fang Kemeng", "Star Wars Eve: Eternal Galaxy", "Marvel Showdown", "Harry Potter: Magic Awakening"...and now"Lord of the Rings: Rise of War" and the upcoming "Diablo: Immortal", with the accumulation of experience in big IP projects, NetEase is becoming more and more familiar with this set of "big IP + mature model that has been certified by the market".
