App Picks Article Game Eviews Many MMO mobile games are launched overseas. How to buy different themes?

Many MMO mobile games are launched overseas. How to buy different themes?

Time：2023-02-20 00:00:00 Views：326

MMORPG has always played a pivotal role in the industry, and it can be regarded as one of the most profitable game categories.Recently, AppGrowing International Edition has monitored a number of new MMORPG products with relatively outstanding performance, and they are also very active in product launch. Let’s take a look at them one by one:

The two-dimensional MMO: "The Legend of"Neverland"

The two-dimensional mobile game is not only popular in Southeast Asia, but also shows strong market vitality in Europe and the United States.

Kunlun Wanwei’s two-dimensional open world "The Legend of Neverland" ranks high in the recent game pre-order list.type.

High degree of freedom and high exploration are the focus of open world games.Among them, some of the creative materials of "The Legend of Neverland" show the open game scene from the first perspective by displaying the game login interface, giving users a strong game experience of light adventure and big world.

In addition, the highlight of the game is also shown in the way of funny commentary by real people.

In addition to the two-dimensional open world as a marketing point, there are also player UGC content such as pinching faces and dressing systems for marketing communication.

Xianxia MMO:"Holy Key"

MMORPG is one of the most competitive and popular tracks in Hong Kong, Macao and Taiwan, among which Xianxia and traditional martial arts themes are particularly popular locally.

"Holy Key" is a 3D MMO mobile game with the theme of Xianxia.The maximum number of advertisements in a single day can reach 7k+.The main force of its delivery is concentrated in Hong Kong, Macao and Taiwan.Among the advertisements placed by "Holy Key", the material of picture type accounts for about a quarter.

The purchase form of celebrity endorsement can be said to be the standard promotion of MMORPG mobile games in Hong Kong, Macao and Taiwan regions, and the welfare advertising material is also an MMORPG productA classic buy-in strategy to attract new players.

For example, in the "Holy Key" creative, the game uses billions of diamonds, exclusive mounts, gift package codes and other benefits to add bright colors and exaggerated special effects to the words, which greatly attracts users' attention.